Used by Plato in the phrase 'ta esô' to refer to "the inner things". It is the root of the word esoteric — meaning knowledge, ideas or methods preserved and understood by an initiated few. The foundation of the brand is therefore about illuminating the inner workings of the body and thus being able to apply this knowledge as one who has gained the insight.

Combining eso- and laboratory establishes an identity of a clinic that combines philosophy, theory and practice — united by scientific research. EsoLab provides wellbeing through natural products and safe, gentle services.